Experience & Skills

Areas of Expertise

Strategic Marketing Plan Development
Relationship Building & Media Relations
Google & Adobe Systems
Website Content Strategy
Social Media Strategy
Video and Photo Production and Editing
Email Marketing & A/B Email Testing
Web Development: HTML & CSS
Technical & On-Page SEO, Keyword Strategy
Marketing Analytics & Channel Performance

Professional Development & Certifications

UNH Digital Marketing Certificate (earned 2024)
UNH Professional Development & Training courses (2022-present): InDesign (Level I, II, III), Intro to User Experience, Local Search and SEO, Email Marketing Strategy & Execution, Content Marketing, Introduction to Basic Project Management and AI and Marketing Automation: The Future of Digital Marketing
Technical Writing (California State University, East Bay)
Technical Writing (University of California, Riverside)
Google Analytics & Google AdWords (Fundamentals, Search Advertising, Display Advertising)

Technical Skills

Marketing analytics: Google (Google Analytics, Tag Manager, Search Console, Looker Studio)
Web content management: HTML, CSS, Drupal (vs. 7-9), WordPress.org
SEO and SEM: Technical and on-page SEO, Keyword Research, Local SEO, Moz Pro, Little Forest, Google Business, Google Ads
Email marketing and CRM: Salesforce CRM (Lighting and Classic), Target X, FormAssembly, MailChimp, Constant Contact, MyEmma
Project management: MS Teams, Basecamp, Wrike
Social media management: Facebook Pages, Facebook Business Manager, Facebook Analytics, Twitter, LinkedIn Pages, Instagram, YouTube, HootSuite, TweetDeck, Buffer, Sprout Social, Canva
Content creation: Adobe (Photoshop, InDesign, Acrobat, Premiere Pro, After Effects)
Live streaming and webinar management: YouTube and Facebook Live streaming, Zoom Meetings and Webinar

Roles

Communications Information Specialist, UNH College of Life Sciences & Agriculture (May 2022 – Present)

Digital Media Coordinator, UNH Carsey School of Public Policy (July 2019 – May 2022)

Marketing and Communications Coordinator, Mt. Hood Community College (January 2017 – April 2019)

Awards

Helped earn Silver Medallion Award in the Newsletter category from the National Council for Marketing and Public Relations.

Earned first place award in the “feature photo” and third place award in “news photo” categories for Maine Press Association’s 2007 Better Newspaper Contest.

Won second place in “environmental reporting” in the New England Press Association’s 2007 Better Newspaper Contest.

Downloadable Resume